News & events
Upcoming events
4 Sep 2026
Marketing Analytics Hackathon
The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at UNSW.
The event attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).
More details to follow.
23 Oct 2026
AI in Marketing Workshop
The AI in Marketing Workshop creates a dynamic space to learn, experiment, and explore the possibilities of AI.
Each year, the workshop features exceptional guest speakers who share valuable insights into the evolving role of AI in the marketing landscape, offering real-world perspectives and practical expertise.
More details to follow.
Latest news
2025 Arc PGC Research Awards
Congratulations to Jerry Jin, winner of UNSW Business School HDR award.
2025-26 HDR SDGs grant presentation
Shuge Li - $4,000: “Dual-Goal EV Tax Credits and Consumer Demand”
Past events highlights
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Marketing Analytics Symposium Sydney (MASS) 2026
The Marketing Analytics Symposium – Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of New South Wales Sydney.
As the foremost event in the Australian marketing analytics landscape, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere.
Learn more -
AI in Marketing Workshop
This is the second time School of Marketing organised this workshop, the first was October 2024. This year, we had four industry speakers who delivered four hands-on sessions, on generating short-form content and videos using GenAI and creating email campaigns using AI agents. We had about 200 students registered for the event and about 130 students showed up during the workshop.
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Marketing Analytics Hackathon
The Marketing Analytics Hackathon Challenge 2025 asks a timely and important question: How can marketing analytics help us uncover insights to more effectively promote climate actions on TikTok?
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Meet the CMO Event
The School of Marketing recently hosted Meet the CMO, featuring Joanne Smith, Chief Marketing Officer at Blackmores. Joanne shared valuable insights from her global career across leading brands such as Dove, Selley’s, and Johnson & Johnson, discussing how purpose-driven leadership and innovation shape modern marketing success. The event concluded with a lively Q&A and networking session, where students connected with Joanne to gain practical guidance on building impactful marketing careers.
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AI in Marketing Workshop
The School of Marketing is thrilled to report the overwhelming success of its recent AI in Marketing workshop, an event that captured the interest of both postgraduate and undergraduate students specializing in marketing and marketing analytics.
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Marketing Analytics Hackathon
UNSW School of Marketing hosted an exclusive discussion and Q&A session about Education with a panel of experts.
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MarTech Apteco Workshop
A collaboration with Apteco, UNSW School of Marketing hosted a 1-day Marketing Technology Training Workshop for undergraduate and postgraduate students to gain practical experience with Apteco Marketing Software.
Learn more
