Associate Professor Michele Zappavigna
Associate Professor
Arts, Design & Architecture (ADA)
School of the Arts and Media
As a linguist, my primary focus is on exploring the digital discourse, in terms of linguistic, paralinguistic, and multimodal patterns. Essentially I am interested in ‘ambient affiliation’: how people bond through language in digital spaces. My most recent focus is on the language of LLM Chatbots and human users in conversations.
More here: http://michelezappavigna.com
E-mail
Location
311R, Level 3 Robert Webster
- Publications
- Media
- Grants
- Awards
- Research Activities
- Engagement
- Teaching and Supervision
Dean's Research Award for Scholarly Impact
"Michele Zappavigna’s Discourse of Twitter and Social Media displays impressive conceptual and methodological innovation and compelling scholarly impact across a wide range of discipline areas such as language studies, discourse analysis, social media analysis, and cyber security studies. The research has the potential to open up new lines of inquiry with corresponding impact on real-world practice."
My Research Supervision
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Kaixi Yuan
Thesis: Exploring Tenor in Depression Discourse on YouTube: A Social Semiotic Analysis of TED Talks and Comment Threads -
Dalal Altayari
Thesis: Emoji-text Relations in Arabic Marketing Discourse: Exploring Tenor in Social Media Paralanguage